Book review: This is Service Design Doing

Book review of "This is Service Design Doing"Book review: This is Service Design Doing


Publisher: O’Reilly Media
Year: 2018
Pages: 541


Knowledgeable · practical · thoughtful


As with all design thinking processes, this book too is the co-creation of a formidable team (4 editors, 96 co-authors and 205 contributors) coming from the global service design community.

Goals (what’s inside)

What is service design? Or, to quote the authors – “why” service design? This handbook provides a deeply comprehensive introduction to the subject, from the theory behind service design to its main tools and activities, as well as case studies, facilitation tips for workshops and implementation into organizations. A journey from theory to practice, to understand not just the “what”, but the “why” of service design.

Values (why we love it)

It gives plenty of real-life examples of how service design was implemented in companies, organizations and institutions from start to finish.

Needs (read if you…)

  • … want to see what service design looks in practice
  • … want to start implementing service design in your company
  • … want to discover the essential tools of service design

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